Digital Signage, what is it?
Digital Signage or digital signage refers to any form of dynamic communication, using non-printed media, such as TV, computer, video game, led screens and etc. The communication can be from a simple message generated in a text editing software, to a live exhibition of an event. In today’s world, people are totally dispersed and are attracted more to a moving part than to a static part. For this reason, Green Touch Company digital signage has been adopted in the communication area of several companies and is responsible for 50% of advertising investments.
Traditional advertising on large physical panels or on physical and static signage, as we know it, is already (and increasingly) part of the past, especially with technological developments and the greater reach of the so-called Digital Signage.
It was mainly for this reason that we decided to integrate Digital Signage in the program of the 3rd edition of the Master in Digital Marketing, in which the IME Business School, the General Foundation of the University. Pre-registration is open.
Multimedia or dynamic digital signage consists of showing content and advertising messages through screens or touch panels located in public places to surprise and attract the audience, so that you can interact with the brand, and not just see it exposed passively, as happens with static content.
But this type of advertising no longer exists only in films: we find it present in several cities, both in Europe and worldwide. Just remember the best known examples like Times Square, Picadilly Circus or just about any alley in Tokyo. However, now that we have these cities in mind, we must emphasize that their importance is not based on the support of advertising, but rather on the environment where they are located and the impact they have on the audience.
This technology seeks to capture the public’s attention in a direct and attractive way, with dynamic content and adaptable to various aspects of the site where they are found, such as the weather, atmospheric phenomena, user interaction through movements, facial gestures or the his voice, among others yet to be explored. Digital Signage is the evolution of traditional physical advertising.
This type of digital advertising puts an end to some handicaps of static physical advertising: it is new, daring, improves the user experience before, during and after purchase, facilitates conversation and purchase, and even outside it, promotes greater visibility, image and brand recognition. It also allows the measurement of results practically in real time, as content changes are implemented dynamically and remotely in several locations and at the same time in http://greentouch.com.my/
And there are not a few companies that are implementing it: since digital marketing came into play in our lives, brands have understood that there is no going back, and that they must adapt to new trends. This was what happened with the telecommunications company Orange, just a month ago, in the expansion of its in-store Digital Signage network with the incorporation of an innovative digital marketing system in its establishments.